Hey, welcome to Mind Your Marketing. The weekly newsletter that gives you actionable social media advice for your brand.

I hope you all had a great holiday season, and start to the new year. Today is part 2/2 of our series on how to build a social media plan for this year.

Enjoy below!

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Part Two: Enhancing Your Social Media Strategy for 2024

Welcome back to our guide on building a social media plan for this year. In part one, we covered the foundational elements of understanding your audience, aligning with company goals, and establishing a system for content creation. Now, let's dive into part two of a successful social media strategy.

See points 1-5

6. Audience and Community Building

The heart of a successful social media campaign is its ability to connect people. Building a dedicated audience and fostering a community around your brand is essential. But how?

• Engage Regularly: Don't just post content; interact with your audience. Respond to comments, participate in relevant conversations, and even host Q&A sessions.

• Exclusive Content: Offer content exclusive to your social media followers, like behind-the-scenes looks or early product releases.

• Feature Fans: Finding ways to feature your followers on your feed or stories is a great way to let them know you’re listening to them. In particular, for platforms like TikTok, making response videos to comments is effective.

7. Influencer Marketing

Influencer marketing continues to be a powerful tool. It's not just about finding someone with a large following but partnering with influencers who genuinely resonate with your brand values and audience. In fact, Influencer Marketing has changed quite a bit since brands started using it to market.

Some things to look for in your influencer programs:

• Authentic Partnerships: Look for influencers who already use or show interest in your products.

• Diversified Approach: Don’t rely on just one influencer or platform. Diversify to mitigate risks and reach different audience segments.

• Post on Brand Accounts: Work with creators who are willing to let you post their content natively on your feeds. This helps build your brand, not solely the influencers.

8. Crisis Management Planning

In the digital world, a crisis can escalate quickly. Having a crisis management plan is crucial. Don’t believe me; read about the time the pastor of a mega-church came after one of our clients.

• Preparation: Develop a crisis communication plan with predefined response templates for different scenarios.

• Monitoring: Keep a close eye on social media for any negative sentiments or potential issues. Use a social listening tool to help you with this; we use Brand24 (I have no affiliation to them).

• Rapid Response: In case of a crisis, respond quickly and appropriately. Transparency and empathy go a long way in damage control. If you need to involve legal, make sure they are aware of the need for speed in responding to public issues.

9. Data-Driven Decisions

Rely on data to refine and adjust your strategy—not solely your opinion.

• Analytics: Regularly review your social media analytics to understand what works and what doesn’t.

• Customer Feedback: Use social listening tools to gather feedback and adapt your strategy accordingly.

• A/B Testing: Experiment with different types of content, posting times, and platforms to see what yields the best results.

10. Continual Learning and Adaptation

The social media landscape is always evolving. Stay updated on the latest trends and platform updates.

• Education: Attend webinars, workshops, and conferences related to social media marketing.

• Experimentation: Don’t be afraid to try new features or platforms.

• Adaptation: Be ready to pivot your strategy if something isn’t working or if there are significant changes in the social media world.

I hope this helps with your planning for this year! If you have any specific social media questions, shoot me an email at [email protected], and I’ll get back to you ASAP.

P.S. If you want to connect on social media, where I share tips throughout the week, follow me on X (Twitter) or Linkedin.

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