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⚫️🟡 How to Blow Up on Social Media (without needing a lot of followers)

The game has changed in 2025

There was a time when follower count felt like everything. A bigger number meant more reach, more credibility, more clout. But those days are over.

Social platforms have moved to interest-based algorithms. Your content isn’t just shown to your followers—it's shown to people the platform thinks will engage, regardless of whether they follow you.

That means:

  • Someone can see 5 of your videos and never hit “follow”

  • A post with 400 views might outperform one with 40,000 followers behind it

  • Engagement, watch time, and shares now matter more than ever

The new game? Create content that holds attention and sparks interest. If you do that, reach will follow—even if followers don’t.

📌 Focus on quality signals, not vanity metrics
📌 Create for the algorithm’s interests, not your audience list
📌 Measure views, saves, and shares over new followers

See my video on how you can win at the social media game without needing a ton of followers.

Cheers,
Jordan

P.S. If you want to connect on social media, where I share tips throughout the week, follow me on Linkedin.

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