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- ⚫️🟡 How to Blow Up on Social Media (without needing a lot of followers)
⚫️🟡 How to Blow Up on Social Media (without needing a lot of followers)
The game has changed in 2025
There was a time when follower count felt like everything. A bigger number meant more reach, more credibility, more clout. But those days are over.
Social platforms have moved to interest-based algorithms. Your content isn’t just shown to your followers—it's shown to people the platform thinks will engage, regardless of whether they follow you.
That means:
Someone can see 5 of your videos and never hit “follow”
A post with 400 views might outperform one with 40,000 followers behind it
Engagement, watch time, and shares now matter more than ever
The new game? Create content that holds attention and sparks interest. If you do that, reach will follow—even if followers don’t.
📌 Focus on quality signals, not vanity metrics
📌 Create for the algorithm’s interests, not your audience list
📌 Measure views, saves, and shares over new followers
See my video on how you can win at the social media game without needing a ton of followers.
Cheers,
Jordan
P.S. If you want to connect on social media, where I share tips throughout the week, follow me on Linkedin.