⚫️🟡 The 5 Tenets of High-Performing Social Media Content (that anyone can copy)

We’ve all been there, staring at a blank doc, hoping for a spark (and probably needing a drink).

But what if you didn’t have to start from scratch every time?

In our latest breakdown, we cover a simple, repeatable method to create high-performing social content. No fluff, just the five key elements that make content work.

Let’s get into it.

✍️The Five Tenets of Great Social Content

1. Context
   Tell people what the video is about — fast. Within the first few seconds, your audience should know if the content is for them.

2. Curiosity
   Give them a reason to stop scrolling. Think hooks, questions, and unexpected angles.

3. Differentiation
   If your content sounds like everyone else, it is like everyone else. Position your message in a way only you can.

4. Promise
   Viewers need to know what they’ll walk away with. Set a clear expectation — then deliver on it.

5. Delivery
   The pacing, tone, and visuals need to match the promise. Get to the point and keep the energy up.

When you bake these into your workflow, you move from guesswork to a system. And that system creates content that consistently performs.

🎥 See the full video breakdown below

Cheers,
Jordan

P.S. If you want to connect on social media, where I share tips throughout the week, follow me on Linkedin.

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